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ChristianArtist.Pro Master Course Curriculum
Explore every topic and access free previews in all nine segments.
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1
Welcome To ChristianArtist.Pro Master Course
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Segment 1: Who are you? Why brand matters.
- Segment 1: Introduction FREE PREVIEW
- Segment 1A: Your Mission Statement and Target Audience FREE PREVIEW
- Segment 1B: Choosing An Artist Name
- Segment 1C: The Importance Of A Logo
- Segment 1D: Great Photography
- Segment 1E: Great Album Art
- Segment 1F: Great Websites and Social Presence
- Segment 1G: Great Merch
- Segment 1: Conclusion
- Segment 1 Worksheet - Download and Complete
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Segment 2: What’s Happening to the Music Industry? Navigating the Seismic Shifts.
- Segment 2: Introduction FREE PREVIEW
- Segment 2A: Where Music Has Been FREE PREVIEW
- Segment 2B: Unrealistic End Goals
- Segment 2C: New Opportunities
- Segment 2D: Are Albums Dead? 💀
- Segment 2E: What To Do With A Completed Project
- Segment 2F: Where Music Is Heading
- Segment 2 Worksheet - Download and Complete
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Segment 3: Does content matter? Telling your story.
- Segment 3: Introduction FREE PREVIEW
- Segment 3A: Your Bio FREE PREVIEW
- Segment 3B: Featured Editoral
- Segment 3C: Ongoing Engagement
- Segment 3D: Social Media Storytelling
- Segment 3E: Press Releases
- Segment 3F: Paid Marketing & Live Shows
- Segment 3 Worksheet - Download and Complete
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Segment 4: Do You Sign On the Dotted Line? The Business of Music.
- Segment 4: Introduction FREE PREVIEW
- Segment 4A: Deciding On A Business Structure FREE PREVIEW
- Segment 4B: Trademarking Your Name
- Segment 4C: Protecting Your Work
- Segment 4D: Licensing Basics
- Segment 4E: Royalties Basics
- Segment 4F: Performing Rights Organization Basics
- Segment 4G: Setting Up A Publishing Company
- Segment 4H: The Record Deal: To Sign or Not to Sign
- Segment 4I: Management Deals
- Segment 4: Conclusion
- Segment 4 Worksheet - Download and Complete
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Segment 5: Who's with you? Building your fanbase.
- Segment 5: Introduction FREE PREVIEW
- Segment 5A: Locally Active Focus FREE PREVIEW
- Segment 5B: Globally Minded Focus
- Segment 5C: Growing and Cultivating Digital Music Fans
- Segment 5D: Conclusion
- Segment 5 Worksheet - Download and Complete
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Segment 6: Does Radio Still Matter? Getting Your Music Heard.
- Segment 6: Introduction FREE PREVIEW
- Segment 6A: Christian Radio (Probably) Doesn't Want You FREE PREVIEW
- Segment 6B: Actually, Some Radio May Want You
- Segment 6C: New Radio
- Segment 6D: Guerrilla Methods
- Segment 6: Conclusion
- Segment 6 Worksheet - Download and Complete
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Segment 7: What’s the Cost? Financial Considerations.
- Segment 7: Introduction FREE PREVIEW
- Segment 7A: The Expenses - Music Production FREE PREVIEW
- Segment 7B: The Expenses - Branding
- Segment 7C: The Funding
- Segment 7: Conclusion
- Segment 7 Worksheet - Download and Complete
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Segment 8: Where Do I Go? Booking and Touring Essentials.
- Segment 8: Introduction FREE PREVIEW
- Segment 8A: Do I Need To Tour? FREE PREVIEW
- Segment 8B: Getting Started
- Segment 8C: When To Work For Free (Or Less)
- Segment 8D: Booking Agents and Self-Booking
- Segment 8E: Organizing A Tour - Tips For Routing
- Segment 8F: Organizing A Tour - Tips For Transportation
- SEGMENT 8G: Organizing A Tour - Proper Insurance
- SEGMENT 8H: Organizing A Tour - Ticketing and Promoting
- SEGMENT 8I: Organizing A Tour - Performance Contracts & Riders
- SEGMENT 8J: Generating Income From Tours and Shows
- SEGMENT 8K: Touring Costs
- SEGMENT 8: Conclusion
- Segment 8 Worksheet - Download and Complete
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Segment 9 : Why Collaborate? Playing Well With Others.
- Segment 9: Introduction FREE PREVIEW
- Segment 9A: Why partner? A Biblical precedent. FREE PREVIEW
- Segment 9B: Partnerships Aren't Easy
- Segment 9C: What A Healthy Partnership Looks Like
- Segment 9D: Collaborating With Other Artists
- Segment 9E: Collaborating With A Cause
- Segment 9F: Collaborating With Ministries
- Segment 9G: Collaborating With Everyone Else
- Segment 9: Conclusion
- Segment 9 Worksheet - Download and Complete
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Next Steps
- CAP Resources
- Before You Go...
Your Instructors
We have a combined 40 years of experience in every corner of the music industry!
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Kevin McNeese
Founder
Kevin started NewReleaseToday in 2002 and has worked in the Christian Music industry since 1999 managing retail, online ecommerce, marketing and more. He has been a fan of Christian music since 1991 and is deeply focused on pursuing excellence in Christian entertainment media. -
Derek Hoiem
Co-Founder
Derek is a believer, an avid entrepreneur, a rabid music fan, a drummer, a recording engineer, and a former user interface designer for Microsoft. He is the founder of Save the City Records and founded JamTheHype.com, a vibrant Urban Lifestyle, and Music site while teaching Business Management at Northwest University in Washington.
What Artists Are Saying
Real Stories From Real Artists We've Worked With
“The ChristianArtist.pro Master Course proved to be an invaluable tool of training for us. It’s easy to read and practical application has challenged growth and strengthened areas of success. It has been a tremendous time saver and has immensely helped us filter out what’s helpful to our process and what’s hurting us. This resource has helped us stick to clear and practical goals while breaking down the unknowns of the business element and providing growth in areas we didn’t even consider!”

“When God called me to a path as an artist/songwriter, there was A LOT I didn’t know that had to be learned by years of trial and error. The ChristianArtist.Pro Master Course is a much needed, deep well of guidance that will help artists at all levels gain clarity in mission and focus. I can say with confidence that there is not a more extensive resource available today, for understanding and navigating the music business landscape for an independent Christian musicianary!”

“Very few people are more passionate about Christian music and musicians than the team behind ChristianArtist.Pro. Their launch of the Master Course is the next step in a commitment to supporting independent Christian artists. Many creatives have a passion and a vision for sharing their art with the world but often have many questions of what first and vital steps to take. The Master Course gives essential tools and guidance for how to take those steps in their calling and artistry and I can’t say enough about it. I’m grateful to the CAP team for their genuine support I’ve received over the years. I cannot think of a better champion of, and for, emerging Christian artists.”

“"I'm a Christian artist with over 10 years of experience in Christian Music but I know the importance of continuing to educate myself about the always changing music industry. The ChristianArtist.Pro Master Course does an excellent job of presenting essential information which will help to equip any aspiring Christian artist for success in their calling from God. There is a huge wealth of current and updated information, experience and advice shared in this course. It's up to date with the way the music industry has changed over the years. It's been great for me!"”

“"My experience with ChristianArtistPro was amazing! Within the first few sessions, I received new knowledge and fresh inspiration for my artist career. The content of each session is extremely relevant to my needs as an artist as I work to build a career in the music industry. I found the tools given full of necessary and practical ideas that will take me to that next level as a successful creator."”
